Crystals Added To Everything?
Crystals are great, we know that. They are wonderful aesthetically, as well as practically given the transformative properties inherent in them. However, is there something as too many crystals, or too much of it? A recent news piece on how Sachi Designs adds Swarovski crystals to everything from boots to phones brought my attention to this topic.
An excerpt:
IN an era of more -- more people, more color, more noise, more graphics -- you gotta admit, it's pretty hard for any individual to stand out from the crowd and the raucous backdrop of urban life.
There's nothing like a little sparkle to catch the eye and in contemporary thinking if a little is good, a lot is better.
So it's no wonder bling is big. Swarovski crystals or their imitations now grace products from jeans to handbags to T-shirts. And while the mother of crystal-encrusted minaudieres, Judith Leiber, creates charming and dazzling masterpieces that sell for $1,000 and up, artistic souls such as Deidre Garland of Sachi Designs have found a new calling in putting a shine on such everyday, tote-able totems as Razrs and iPods.
What do you think? Personally, I feel this level of "crystalization" is a bit much, both on the eye and on many pockets. But it is a striking approach to portray personal preferences and financial means. This "crystalization" also makes the items you crystalize far more valuable, and therefore, enhancing its timelessness. After all, will you dispose of your crystal-enhanced handphone for a more technologically advanced model?.
But more importantly, crystal companies will probably be looking at this as a growth market for the future. If crystalized consumer products actually manage to build a strong demand base, you can be sure that the big boys will join the fray.





